Curriculum Vitae
SHAHAR RODRIG
A music addict. Writer and editor @ Columbus Music Magazine. Experienced product director (ex-ironSource, ex-Via, ex-Nucleai). Anything from scriptwriting to IT @ Sunday Crowd Video Production Studios. Author PA for Rosenfeld by Maya Kessler.
PROFESSIONAL EXPERIENCE
CEO @ Joy & Disaster Studio
Feb 2023 - Present
My studio, Joy & Disaster, provides services to creative people. From web and social presence management, scriptwriting, production or project management services. Latest projects:
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Rosenfeld by Maya Kessler. Maya's PA for anything Rosenfeld.
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Sunday Crowd Studios. Scriptwriting, archive management & IT. Some of our productions can be found here.
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Igal Bursztyn Archives. Built the website for Igal Bursztyn, a renowned Israeli filmmaker.
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Ma Hamatzav Podcast. I co-produced and led the writing team for "Ma Hamatzav" - a podcast for kids during wartime, aired on KZ Radio.
In parallel, I create my own content @ https://piggy.to/@shaharrodrig & shaharrodrig.com
DIRECTOR OF PRODUCT, NUCLEAI
March 2021 - October 2022
Nucleai is an AI-powered Spatial Biology analysis platform. We analyze cancerous biopsies and provide spatial insights and signatures that can later be correlated to treatment success criteria. At Nucleai, I was responsible for E2E product strategy & execution.
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Product strategy and discovery:
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Supported Round B product-related content creation (website's offering section, milestones and roadmap)
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Led product discovery sessions with customers (buyers & users of Nucleai's ATOM platform)
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Prepared the company's quarterly roadmaps and set the OKRs in collaboration with the founding team
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Product marketing: Launched the company's website and crafted materials supporting Nucleai's marketing strategy, working with external studio.
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Execution:
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Led all pharma companies' pilot projects, maintaining a 75% customer retention for returning projects
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Wrote ALL PRDs and tickets, setup and managed the company's JIRA account and framework
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Led technical architecture discussions
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Additionally, I managed the Data Operations team comprising of 20 data specialists, annotating Nucleai's unique biological data-set.
PRODUCT MANAGER, VIA
Dec 2016 - Jan 2021
2019-2020: Leading the MaaS (Mobility as a Service) next-gen product line.
E2E responsibility for two SaaS projects in collaboration with Ayalon Highway Company & the ministry of transportation in Israel:
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Derech Erech - a behavioral experiment in incentivizing citizens to reduce congestion & minimize private vehicle usage in Israel.
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The Station - app-based ticketing (replacing the physical Rav-Kav) & public transit planning. Product launch ETA: EO 2020
2016-2019: Managing Via's consumer-facing Rider Apps operating >1M monthly rides around the world.
Working closely with our teams around the world to define the needs and build them as a customized SaaS platform. Key features we've launched: Rider app as a platform (SaaS), dynamic pricing, pre-booking a ride, QR-based pickup detection for autonomous vehicles & more.
PRODUCT MANAGER, SUPERSONIC (UNDER IRONSOURCE)
2013 - 2017
Led different products and initiatives in the ad-tech incentivized industry while maintaining a service of tens of millions DAUs.
Leading fraud management initiative across the company.
Leading the biggest revenue stream ad product (Offerwall).
Designing & launching our internal finance back-office tool for invoices & receipts to publishers and advertisers.
Accompanied & oversaw the migration from SQL-based DB to Redshift.
DIRECTOR OF TECHNICAL ACCOUNT MANAGEMENT, SUPERSONIC
2015
In parallel to my PM role (elaborated above), I have relocated temporarily (Jun
- Sep ‘15) to build the technical account management team in the SF headquarters and oversee its performance.
QA ENGINEER, SUPERSONICADS
2012-2013
Learning and testing the app from inside-out, both black-box and white-box testing. This role has carved the path for my PM role at Supersonic later on.
ACADEMIC EXPERIENCE
BSC PSYCHOLOGY-BIOLOGY (BEHAVIORAL NEUROSCIENCE PROGRAM), HUJI
2009-2012
GPA: 91
