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Curriculum Vitae

SHAHAR RODRIG

A music addict. Writer and editor @ Columbus Music MagazineScript writer & Producer @ Sunday Crowd. Lead writer for 'Ma Hamatzav' Podcast on KZRadio

Experienced product director (ex-ironSource, ex-Via, ex-Nucleai).


Motto:  anything's possible, it's all a matter of priorities 😏

PROFESSIONAL EXPERIENCE

CEO @ Joy & Disaster Studio

Feb 2023 - Present

My studio, Joy & Disaster, provides services to creative people. From web and social presence management, scriptwriting, production or project management services.  As a freelancer, I provided various services:

  • Sunday Crowd Studios.  Video productions scriptwriting & archive management for the studio's customers. You can view some of our productions here.

  • Igal Bursztyn Archives. I built the website for Igal Bursztyn, a renowned Israeli filmmaker.

  • Ma Hamatzav Podcast. I co-produced and led the writing team for "Ma Hamatzav" - a podcast for kids during wartime, aired on KZ Radio.

 

 

 

 

 

In parallel, I create my own content @ https://piggy.to/@shaharrodrig &  shaharrodrig.com

DIRECTOR OF PRODUCT, NUCLEAI

March 2021 - October 2022

Nucleai is an AI-powered Spatial Biology analysis platform. We analyze cancerous biopsies and provide spatial insights and signatures that can later be correlated to treatment success criteria. At Nucleai, I was responsible for E2E product strategy & execution.

  • Product strategy and discovery:

    • Supported Round B product-related content creation (website's offering section, milestones and roadmap)

    • Led product discovery sessions with customers (buyers & users of Nucleai's ATOM platform)

    • Prepared the company's quarterly roadmaps and set the OKRs in collaboration with the founding team

  • Product marketing: Launched the company's website and crafted materials supporting Nucleai's marketing strategy, working with external studio.

  • Execution:

    • Led all pharma companies' pilot projects, maintaining a 75% customer retention for returning projects

    • Wrote ALL PRDs and tickets, setup and managed the company's JIRA account and framework

    • Led technical architecture discussions

Additionally, I managed the Data Operations team comprising of 20 data specialists, annotating Nucleai's unique biological data-set.

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PRODUCT MANAGER, VIA

Dec 2016 - Jan 2021

2019-2020: Leading the MaaS (Mobility as a Service) next-gen product line.
E2E responsibility for two SaaS projects in collaboration with Ayalon Highway Company &  the ministry of transportation in Israel:

  1. Derech Erech - a behavioral experiment in incentivizing citizens to reduce congestion & minimize private vehicle usage in Israel.

  2. The Station - app-based ticketing (replacing the physical Rav-Kav) & public transit planning. Product launch ETA: EO 2020


2016-2019: Managing Via's consumer-facing Rider Apps operating >1M monthly rides around the world.
Working closely with our teams around the world to define the needs and build them as a customized SaaS platform. Key features we've launched: Rider app as a platform (SaaS), dynamic pricing, pre-booking a ride, QR-based pickup detection for autonomous vehicles & more.


     Download sample PRD 
     
     
Download sample User Guide 

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PRODUCT MANAGER, SUPERSONIC (UNDER IRONSOURCE)

2013 - 2017

Led different products and initiatives in the ad-tech incentivized industry while maintaining a service of tens of millions DAUs.

  • Leading fraud management initiative across the company.

  • Leading the biggest revenue stream ad product (Offerwall).

  • Designing & launching our internal finance back-office tool for invoices & receipts to publishers and advertisers.

  • Accompanied & oversaw the migration from SQL-based DB to Redshift.

DIRECTOR OF TECHNICAL ACCOUNT MANAGEMENT, SUPERSONIC

2015

In parallel to my PM role (elaborated above), I have relocated temporarily (Jun
- Sep ‘15) to build the technical account management team in the SF headquarters and oversee its performance.

QA ENGINEER, SUPERSONICADS

2012-2013

Learning and testing the app from inside-out, both black-box and white-box testing. This role has carved the path for my PM role at Supersonic later on.

MILITARY SERVICE

TECHNOLOGICAL UNIT, INTELLIGENCE CORPS

2006-2009

Supporting unit operations

ARABIC TRANSLATOR, 8200

2004-2006

Was awarded the unit's excellence award, 2005

ACADEMIC EXPERIENCE

BSC PSYCHOLOGY-BIOLOGY (BEHAVIORAL NEUROSCIENCE PROGRAM), HUJI

2009-2012

GPA: 91

SKILLS

Knowledge & Expertise

PRODUCT VISION

Collecting requirements and business insights and turning them into a shared executable vision in collaboration with the company's mgmt.

PRODUCT EXECUTION

Working with R&D, Design, QA and Analysts to make that same roadmap a reality.

TEAM & CULTURE CULTIVATION

Creating a team of intra- and inter-team collaborators. I've built teams of >20 people, sharing a mutual vision and workflow.

AGILE METHODOLOGY

Tracking the team's progress through stand-up, grooming & sprint planning sessions. Proficient in JIRA products, Monday, Notion, Miro etc.

DATA ANALYSIS

Define & track the KPIs & dashboards for the products launched using databases & Tableau.

Designer ux wireframe

READING LIST

What Shahar is reading & listening to right now

Of course I manage my consumption in Notion:

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GEEKONOMY PODCAST

Re'em and Doron's podcast has been hosting very interesting entrepreneurs from a variety of industries. Each episode they record makes me realize something new about work, life and creation (whether it's content / physical goods or software).

KEN NORTON'S NEWSLETTER

Ken is a partner at GV where he provides product and engineering support to more than 300 portfolio companies including Uber, Nest, Slack, Foundation Medicine, and Flatiron Health. Prior to joining GV, Ken was a group product manager at Google. In his years as a PM at Google, Ken led product initiatives for Docs, Calendar, and Google Mobile Maps.

PLANET MONEY PODCASTS

The economy, explained, with stories and surprises. Imagine you could call up a friend and say, "Meet me at the bar and tell me what's going on with the economy." Now imagine that's actually a fun evening. That's what Planet Money are going for.

 WAIT BUT WHY

Long-form blog about life & stuff.

CONTACT ME

+972526758578

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